Your Everyday Towel, Ritualized.
Affordable Turkish cotton towels delivered and old ones donated—with prices up to 1.5x lower than most brands.
Prevents Bacteria Buildup
Hygienic & Protects Skin Health
Affordable Luxury On Repeat
New Towels delivered every 4, 6 or 9 months
Always Soft, Always Fresh Towels
Oeko-Tex® Toxin-Free Turkish cotton
Feel Good, Do Good
Towel recycling & Donation included
Choose Your Towel Experience
Starter Set | Ultra Plush
Starter Set | Ultra Plush
Sold Out
3 colors available
Family Set | Ultra Plush
Family Set | Ultra Plush
Sold Out
3 colors available
Washcloths | Ultra Plush
Washcloths | Ultra Plush
3 colors available
Hand Towels | Ultra Plush
Hand Towels | Ultra Plush
3 colors available
Bath Towels | Ultra Plush
Bath Towels | Ultra Plush
Sold Out
3 colors available
Family Set | Classic Plush
Family Set | Classic Plush
3 colors available
Starter Set | Classic Plush
Starter Set | Classic Plush
3 colors available
Meet Our Towels
Luxury cotton towels that cost up to 1.5x less than typical retail
Ultra Plush
Extra soft with a dense, spa-like feel.
Ideal For:
Those who love extra plushness with extreme absorbency.
Weight:
700 GSM (Grams per Square Meter)
Fabric Content:
100% Combed Turkish Cotton
Sustainability:
Oeko-Tex® Toxin-Free
Classic Plush
Lighter weight and airy with a soft, plush feel.
Ideal For:
Faster drying and luxury on a smaller budget.
Weight:
550 GSM (Grams per Square Meter)
Fabric Content:
100% Combed Turkish Cotton
Sustainability:
Oeko-Tex® Toxin-Free
Experience The Perfect Ritual
Discover the Refresh Subscription to choose your towels, set your delivery schedule, & recycle your old ones for a cleaner planet and bathroom
The New Way To Keep Your Towels Fresh
- Luxury cotton towels that cost up to 1.5x less than typical retail
- Toxin-free, high-absorbency towels that prevent hygiene issues
- Delivered every 4-9 months, just as your old towels wear out
- Recycling & donation included
- Overpriced towels with inconsistent material quality
- Musty, scratchy towels covered in bacteria
- No reminders or replacement plan
- Hoarding old, musty towels
Hear From Our Ritualists
- Rebecca M.
Why refresh your towels with Plush Ritual?
Affordable Luxury, On Repeat
Fresh, When You Need It
Cleaner Towels = Healthier You
Stay Plush, Stay Elevated
Your Towels Are Hiding More Than You Think
Towel Bacteria is A Real Issue—Dermatologists Agree
Even the cleanest towels build up bacteria, odors, and mold after just 3 months of use. That’s why we made it easy to refresh on schedule—and we recycle or donate the old ones you’ve outgrown.
“Replacing your towels regularly is crucial for maintaining good skin health. Old, inefficient towels can compromise your hygiene routine, potentially leading to skin issues.” Dr. Hannah Kopelman, Dermatologist
Did you Know?
85% of US homes have hard water that contains a high concentration of dissolved minerals.
Here’s how hard water ruins your towels:
- Traps odors and makes towels less hygienic over time
- Makes towels stiff and scratchy, even after washing
- Minerals block fibers, reducing absorbency by up to 50%
- Towels break down 2x quicker
Delivered With Benefits
Plush Ritual’s Refresh Plan brings affordable spa-quality Turkish cotton towels to your door exactly when you need them.
Besides soft comfort and better hygiene, Refresh Plan subscribers get exclusive perks:
- Save Up To 25% On Every Order
- Up To 1.5x Cheaper Than Top Retailers
- Free Shipping
- Free Recycling & Donation Pickup
- Flexible Subscriptions
How It Works
1. Choose Your Towels
Pick your plushness, Classic or Ultra, and choose the Turkish Cotton set or towel that best suits you and your family’s daily needs.
2. Set Your Ritual
Set it and enjoy lasting freshness and hygiene. Simply schedule your delivery for every 4, 6, or 9 months.
3. Get Your Delivery
Order by 12 PM CT, and your towels ship same-day (otherwise, the next business day). Then your refreshes arrive right on schedule.
4. Recycle & Donate
New towels in, old ones out. Return the same number of bath towels for recycling or donation to local charities & shelters.
Recycle & Donate With Us
Even the most premium towels lose their freshness in as little as 3 months, but we believe in sustainable replacements. That’s why every Refresh Plan shipment includes a prepaid return label, allowing you to send back your old bath towels (even if they’re not from us) and start fresh with Plush Ritual.
We donate what we can to shelters across the US and send the rest to recycling facilities, turning towel turnover into a feel-good ritual.