THE GIFT OF COMFORT
Plush Ritual delivers new, plush towels they’ll love using every day and look forward to with each refresh.
Affordable Luxury Towels
Oeko-Tex® Toxin-Free Turkish Cotton
Free Towel Recycling & Donation Included
Affordable Luxury Towels
Oeko-Tex® Toxin-Free Turkish Cotton
Free Towel Recycling & Donation Included
Daily Comfort & Wellness—The Perfect Gift
How It Works
Select a Collection
Choose between our luxe, spa-like Ultra Plush or our lighter weight Classic Plush collection.
Pick Their Towels
Select a pre-bundled set or individual pack of washcloths, hand towels, or bath towels. We recommend 2 towels per person.
Set Their Subscription
Pay upfront based for your preferred subscription frequency, which can be every 4, 6, or 9 months.
Choose How They Receive It
Add the recipient’s shipping information at checkout. Remember, all products in your cart will ship to this address.
Select Your Gifts
Choose between our affordable luxury sets and towel products.
Starter Set | Classic Plush
Starter Set | Classic Plush
3 colors available
Family Set | Classic Plush
Family Set | Classic Plush
3 colors available
Family Set | Ultra Plush
Family Set | Ultra Plush
Sold Out
3 colors available
Bath Towels | Ultra Plush
Bath Towels | Ultra Plush
Sold Out
3 colors available
Hand Towels | Ultra Plush
Hand Towels | Ultra Plush
3 colors available
Washcloths | Ultra Plush
Washcloths | Ultra Plush
3 colors available
Bath Mat
Bath Mat
Sold Out
2 colors available
Family & Well-Being First
Luxurious, toxin-free towels are the ultimate way to care for the ones you love. Plush Ritual delivers a comforting gift they’ll use and appreciate every day, and look forward to with every refresh.
Prevents Bacteria Buildup
Hygienic & Protects Skin Health
Affordable Luxury On Repeat
New Towels delivered every 4, 6 or 9 months
Always Soft, Always Fresh Towels
Oeko-Tex® Toxin-Free Turkish cotton
Feel Good, Do Good
Towel recycling & Donation included
Hear From Our Ritualists
- Rebecca M.
The Best Way To Keep Your Towels Fresh
- Luxury cotton towels that cost up to 1.5x less than typical retail
- Toxin-free, high-absorbency towels that prevent hygiene issues
- Delivered every 4-9 months, just as your old towels wear out
- Recycling & donation included
- Overpriced towels with inconsistent material quality
- Musty, scratchy towels covered in bacteria
- No reminders or replacement plan
- Hoarding old, musty towels
Frequently Asked Questions
About Our Towels
Plush Ritual is a modern towel subscription brand offering premium Turkish cotton towels at honest prices—delivered to your door on a flexible schedule. We believe in making luxury practical, sustainable, and accessible for everyday life
Our towels are woven from long-staple Turkish cotton—renowned for its softness, strength, and superior absorbency. They’re Oeko-Tex® certified, which means they’re free from harmful chemicals and safe for even the most sensitive skin. Plus, our unique Refresh Plan and recycling program ensure they stay plush and hygienic, without waste.
- Signature Collection (700 GSM): Ultra-plush, deeply absorbent, and designed for a five-star spa feel
- Classic Collection (650 GSM): Lighter in weight, quicker to dry, and perfect for everyday use or warmer climates
- Both are made with combed Turkish cotton and crafted for superior absorbency, a plush feel, and fast drying
- Bath Towel: 27" x 55"
- Hand Towel: 16" x 26"
- Washcloth: 12" x 12"
- Bath Mat: 20" x 31"
Yes! We recommend washing in cold or warm water on a gentle cycle. Tumble dry low and avoid fabric softeners—they can reduce absorbency over time.
Subscriptions
It’s simple: choose your bundle and set your delivery schedule (every 4, 6, or 9 months). We’ll deliver fresh towels right to your door—and include a prepaid return label so you can send back your used ones for responsible recycling or donation.
Yes. Life changes—we get it. Through your Plush Ritual account, you can change your delivery frequency, swap bundles, update your address or payment info, or pause/cancel your plan with no penalty
- Every 4 months: Perfect for families, guest bathrooms, and larger homes
- Every 6 months: Great for couples or smaller households
- Every 9 months: Perfect for guest bathrooms or less frequent use
- Discounted from retail pricing
- Free towel recycling
- Flexible delivery intervals
- Pause, skip, or cancel anytime
- No overbuying or musty towels, ever
Recycling Program
With every delivery, you’ll receive a prepaid return label equal to the number of towels delivered. Simply collect your old bath towels (whether they’re from us or you have an old pile that needs recycling) and give them to the delivery team—we’ll handle the rest.
Depending on condition, they are donated to shelters and nonprofit partners or recycled into industrial textiles.
Not at all—but we encourage it. It’s easy, waste-free, and closes the loop on your towel routine.
We currently accept bath towels for our recycling and donation program. While we’d love to include other towels, we’re limited by capacity and can only process standard bath linens at this time. We will update you as soon as we can accept additional types of towels.