At Plush Ritual, your privacy is a priority. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, make a purchase, or interact with us through any of our services or platforms.

1. Information We Collect

We collect personal and usage data to fulfill orders, provide customer support, and improve your experience.

a. Information You Provide:

• Name
• Email address
• Shipping and billing address
• Phone number (optional)
• Payment information (processed securely via third-party providers such as Shopify, Stripe, or PayPal)

b. Information Collected Automatically:

• IP address
• Browser type and device information
• Pages visited and time spent on site
• Referral URLs
• Cookies and similar technologies

c. Information from Third Parties:

• Social media platforms (if you engage with us via Instagram, TikTok, etc.)
• Marketing and advertising partners for analytics and campaign performance

2. How We Use Your Information

We use your personal data to:

• Process and ship your orders
• Provide order updates and customer support
• Send marketing emails (only with your opt-in consent)
• Improve site performance and personalize your experience
• Detect and prevent fraud or misuse
• Comply with legal and regulatory requirements
• Create custom advertising audiences and deliver targeted ads using data collected from website behavior (e.g., through Meta Ads and Google Ads).
  

3. How We Share Information

We do not sell your personal information. We only share your data with trusted partners when necessary:

• For order processing and secure checkout, we rely on Shopify’s infrastructure and other third-party platforms, each of which maintains its own privacy and security practices.
• Fulfillment and logistics providers
• Email and SMS platforms (e.g., Klaviyo)
• Analytics and advertising tools (e.g., Google Analytics, Meta Ads)
• Legal authorities, when required by law

All partners are contractually obligated to protect your data in accordance with this policy.

4. Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences
• Improve speed and personalization
• Measure ad performance

You can manage cookie settings through your browser at any time. Some site functionality may be limited if cookies are disabled.

5. Your Rights & Choice

You have the right to:

• Access the data we have about you
• Request corrections or deletion
• Opt out of marketing emails (unsubscribe link in footer)
• Withdraw consent at any time

Do Not Sell or Share My Personal Information

Plush Ritual does not sell personal data in exchange for money. However, we may share limited information (such as online identifiers or browsing behavior) with advertising partners to deliver personalized ads. Under the California Consumer Privacy Act (CCPA/CPRA), this may be considered “sharing.” You can opt out of this type of data sharing at any time by emailing info@plushritual.com or by adjusting your browser’s privacy settings and cookie preferences.

6. SMS Marketing

If you choose to opt into SMS updates or marketing during checkout or through our site, you may receive occasional text messages. Message and data rates may apply. You can opt out at any time by replying “STOP.” Your phone number will never be shared or sold.

7. Data Retention

We keep your data only as long as necessary to fulfill the purposes outlined in this policy, or as legally required. Order and customer records may be retained for tax, legal, and accounting purposes.

8. Data Security

We implement strong administrative, technical, and physical safeguards to protect your information—such as encryption, secure hosting, and limited employee access. No system is 100% secure, but we follow best practices to reduce risk.

9. Children's Privacy

Plush Ritual does not knowingly collect or solicit personal data from anyone under the age of 13. If we become aware that a child has provided us with personal information, we will delete it immediately.

10. International Visitors

If you are accessing our site from outside the United States, be aware that your information may be transferred to and stored on servers in the U.S. By using our services, you consent to this transfer and processing.
If you are located in the European Economic Area (EEA) or the United Kingdom, we process your information based on legitimate interests (such as order fulfillment, fraud prevention, and customer communication) or with your consent where required.

11. Policy Updates

We may update this Privacy Policy to reflect changes in our practices or for legal reasons. When we do, we’ll update the “Effective Date” at the top of this page. We encourage you to review this policy periodically.

12. Contact Us

For questions about this Privacy Policy or your data, contact us at info@plushritual.com

Effective Date: August 2025