Starter Set | Ultra Plush
2 Bath Towels, 2 Hand Towels, 2 Washcloths
30-Day Returns
Refresh & $150+ Orders Ship Free
Did you know?
Towels can trap bacteria, detergent residue, and allergens in as little as 3 months, leading to skin irritation, odors, and reduced absorbency, no matter how often you wash them.
From our plushest towel to our soft-touch bath mat, every item is woven from skin-loving Turkish cotton that has exceptional softness and superior absorbency.
With your towels delivered every 4, 6, or 9 months, Plush Ritual provides a cleaner, more comforting routine that's nothing short of luxurious.
Woven from long-staple Turkish cotton and finished with a combed cotton process to remove weak fibers, each towel offers a smooth, premium plush feel.
Choose your towel collection, select the towels you need, and set your refresh frequency. We’ll ship on your scheduled cadence (same day if you order before noon PST) so you always have fresh, plush towels when you need them.
Once your new towels arrive, old towels will be collected and sent for donation and recycling.
We offer free shipping on all subscription orders across the continental U.S. Your first order ships within 1 business day, and same-day if you order before noon (12 PM CT, Monday to Friday). Orders are eligible for a full refund within 15 days. Store credit is available for returns up to 30 days.
Have more questions? Read our FAQs
Complete the Set
Bath Mat
A Premium 20" x 31" Turkish cotton bath mat
Prevents Bacteria Buildup
Hygienic & Protects Skin Health
Affordable Luxury On Repeat
New Towels delivered every 4, 6 or 9 months
Always Soft, Always Fresh Towels
Oeko-Tex® Toxin-Free Turkish cotton
Feel Good, Do Good
Towel recycling & Donation included
“A better value than buying premium towels from department stores.”
Hear From Our Ritualists
- Rebecca M.
The Best Way To Keep Your Towels Fresh
- Luxury cotton towels that cost up to 1.5x less than typical retail
- Toxin-free, high-absorbency towels that prevent hygiene issues
- Delivered every 4-9 months, just as your old towels wear out
- Recycling & donation included
- Overpriced towels with inconsistent material quality
- Musty, scratchy towels covered in bacteria
- No reminders or replacement plan
- Hoarding old, musty towels
Your Towels Are Hiding More Than You Think
Towel Bacteria is A Real Issue—Dermatologists Agree
Even the cleanest towels build up bacteria, odors, and mold after just 3 months of use. That’s why we made it easy to refresh on schedule—and we recycle or donate the old ones you’ve outgrown.
“Replacing your towels regularly is crucial for maintaining good skin health. Old, inefficient towels can compromise your hygiene routine, potentially leading to skin issues.” Dr. Hannah Kopelman, Dermatologist
Did you Know?
85% of US homes have hard water that contains a high concentration of dissolved minerals
Here’s how hard water ruins your towels:
- Traps odors and makes towels less hygienic over time
- Makes towels stiff and scratchy, even after washing
- Minerals block fibers, reducing absorbency by up to 50%
- Towels break down 2x quicker
Delivered With Benefits
Plush Ritual’s Refresh Plan brings affordable spa-quality Turkish cotton towels to your door exactly when you need them.
Besides soft comfort and better hygiene, Refresh Plan subscribers get exclusive perks:
- Save Up To 25% On Every Order
- Up To 1.5x Cheaper Than Top Retailers
- Free Shipping
- Free Recycling & Donation Pickup
- Flexible Subscriptions
How It Works
1. Choose Your Towels
Pick your plushness, Ultra or Classic, and choose the Turkish Cotton set or towel that best suits you and your family’s daily needs.
2. Set Your Ritual
Set it and enjoy lasting freshness and hygiene. Simply schedule your delivery for every 4, 6, or 9 months.
3. Get Your Delivery
Order by 12 PM CT, and your towels ship same-day (otherwise, the next business day). Then your refreshes arrive right on schedule.
4. Recycle & Donate
New towels in, old ones out. Return the same number of bath towels for recycling or donation to local charities & shelters.
ADD TO YOUR RITUAL
Starter Set | Ultra Plush
Starter Set | Ultra Plush
3 colors available
Bath Towels | Ultra Plush
Bath Towels | Ultra Plush
3 colors available
Family Set | Ultra Plush
Family Set | Ultra Plush
3 colors available
- DCDavid C.Rated 5 out of 5 stars1 month agoThe Pottery Barn feel for less
I've bought enough Pottery Barn and Crate & Barrel to be a snob about towels, so I didn't expect a brand I'd never heard of to win me over. It did. The quality is genuinely there. They're thick, plush, and soft in a way that holds up after several washes, with no fraying or that thin, scratchy feel cheaper towels get. They're also properly absorbent and actually dry you off instead of just moving the water around. I went with the white and the sand, and both look more expensive than they were. The colors are clean and neutral and don't clash with anything in the bathroom. What sealed it for me was the price. I paid noticeably less than I would have at the stores I usually shop, for towels that feel every bit as good. If you appreciate that Pottery Barn level of quality but would rather not pay for the name, these are an easy recommendation.
- CLCarla L.Rated 5 out of 5 stars2 months agoOn my third shipment and hooked
I'm on my third shipment and absolutely love the convenience of always having soft plush towels delivered to my door, then I get to send back my old towels to be donated responsibly. These towels are soft!