The Plush Ritual Journal
Tips, care guides, and small upgrades that make every shower feel better.
Once They're Gone, They're Gone: Why We Started Plush Ritual
Our founder on the small realization that started the company: a towel is the only thing in your home that wears out completely and silently,...
Why Your Towels Smell Even After You Wash Them
Musty towels after a full wash cycle are not a hygiene problem. They are a residue problem, and sometimes they are a sign the towel...
Authority Magazine - Interview Preston Lynn of Plush Ritual
As a part of this series, we had the pleasure to interview Preston Lynn. Preston Lynn is the co-founder of Plush Ritual, a direct-to-consumer brand...
How Often Should You Replace Towels? The Simple Guide
How often should you replace towels. Learn the signs your towels are worn out, how to make towels last longer, and how the Refresh Subscription...
Hard Water Is Why Your Towels Feel Rough
Hard water minerals can make towels feel scratchy, stiff, and less absorbent over time. Learn what is happening, how to fix it with better care,...