ALWAYS SOFT. ALWAYS FRESH.
Experience everyday luxury and hygiene with our Refresh Plan. Fresh towels delivered, old ones recycled, savings built in
Up To 1.5x Cheaper Than Top Brands
Oeko-Tex® Toxin-Free Turkish Cotton
Free Towel Recycling & Donation Included
Up To 1.5x Cheaper Than Top Brands
Oeko-Tex® Toxin-Free Turkish Cotton
Free Towel Recycling & Donation Included
Towels Aren’t Built to Last Forever. Here’s Why.
Bacteria builds up within days
- Humid bathrooms are ideal for dust mites and other allergens
- These can easily become trapped in your linens
Hard water destroys fibers faster
- Mineral buildup weakens fibers over time
- Leads to 2× faster wear and up to 50% loss of absorbency
Washing isn’t always enough
- Detergent residue and trapped odors remain deep in fibers
- Even clean towels can feel heavy or less absorbent
Dust mites and allergens thrive in towels
- Humid bathrooms are the perfect breeding ground for pests to get trapped in your linens
Hot water isn’t as effective as you think
- Most home water heaters stay below 140°F
- Bacteria and microbes can survive at those temps
Popular Subscriptions
Washcloths | Ultra Plush
Washcloths | Ultra Plush
3 colors available
Starter Set | Ultra Plush
Starter Set | Ultra Plush
Sold Out
3 colors available
Hand Towels | Ultra Plush
Hand Towels | Ultra Plush
3 colors available
Family Set | Ultra Plush
Family Set | Ultra Plush
Sold Out
3 colors available
Bath Towels | Ultra Plush
Bath Towels | Ultra Plush
Sold Out
3 colors available
Bath Mat
Bath Mat
Sold Out
2 colors available
Discounted Pricing
Free Shipping
Free Towel Recycling
The Best Way To Keep Your Towels Fresh
- Overpriced towels with inconsistent material quality
- Toxin-free, high-absorbency towels that prevent hygiene issues
- Delivered every 4-9 months, just as your old towels wear out
- Recycling & donation included
- Overpriced towels with inconsistent material quality
- Musty, scratchy towels covered in bacteria
- No reminders or replacement plan
- Hoarding old, musty towels
Why refresh your towels with Plush Ritual?
Affordable Luxury, On Repeat
Fresh, When You Need It
Cleaner Towels = Healthier You
Stay Plush, Stay Elevated
How It Works
1. Choose Your Towels
Pick your plushness, Classic or Ultra, and choose the Turkish Cotton set or towel that best suits you and your family’s daily needs.
2. Set Your Ritual
Set it and enjoy lasting freshness and hygiene. Simply schedule your delivery for every 4, 6, or 9 months.
3. Get Your Delivery
Order by 12 PM CT, and your towels ship same-day (otherwise, the next business day). Then your refreshes arrive right on schedule.
4. Recycle & Donate
New towels in, old ones out. Return the same number of bath towels for recycling or donation to local charities & shelters.
Hear From Our Ritualists
- Rebecca M.
Pure, Certified Comfort
Woven from long-staple Turkish cotton, these towels are renowned for their soft, dense, and incredibly absorbent qualities, bringing the premium experience of a five-star hotel spa into your daily ritual.
Each towel is Oeko-Tex® certified, meaning it’s gentle on even the most sensitive skin—because luxury should never compromise your wellbeing.
Premium, Without the Markup
Everyone deserves luxury towels without an outrageous price tag. By bypassing traditional retail channels, Plush Ritual offers spa-grade towels at a fraction of the cost, so you can experience premium plushness that fits into your life and budget.
Your Skin Deserves Better Towels.
Your towels should work as hard as your skincare routine. Start fresh — the luxury way.
