What is Turkish Cotton?

Feel the LUXURY, Every Time.

Experience Oeko-Tex® Standard 100 toxin-free Turkish cotton towels at their freshest, which cost up to 1.5x less than traditional retailers. Our Turkish cotton is extremely plush, highly absorbent, and eco-friendly.

Pure, Certified Luxury

Woven from long-staple Turkish cotton, these soft, plush towels are renowned for bringing the premium experience of a five-star spa into your daily life.

Each towel is Oeko-Tex® Oeko-Tex Standard 100 certified, meaning it’s free from harmful chemicals and gentle on even the most sensitive skin. Clean, conscious, and indulgent, because luxury should never compromise your wellbeing.

Once You Choose Turkish Cotton, You’ll Never Go Back.

There’s a reason Turkish cotton has earned its reputation as the gold standard for towels. Grown in the Aegean region of Turkey, its extra-long fibers create smoother yarns, resulting in towels that are luxuriously soft, dense, and naturally more absorbent.

The best part? Plush Ritual replaces towels before they lose their softness and absorbency, promising never-ending comfort and optimal hygiene.

Premium, Without the Markup

Everyone deserves luxury towels without an outrageous price tag. By bypassing traditional retail channels, Plush Ritual offers spa-grade towels that cost up to 1.5x less than top brands, so that you can experience premium plushness that fits into your life and budget.